An aspiring NIL collective and DAO created by University of Michigan alumni and fans.

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This collective is not associated with or endorsed by the University of Michigan.

Who are we?

A group of fans and alumni who love the University of Michigan and want to help student athletes maximize the benefits of their on-field performance.

What are we doing?

We are creating a full-transparent, community-operated NIL collective at the University of Michigan. We plan to channel the collective energy and resources of the athletic community, alumni, and fans to maximize the benefits for all athletes and build a new future for Michigan Athletics.

How are we doing it? One MGoNoun, Every Week, Forever

MGoDAO utilizes Nouns Builder - a tool that allows any DAO to form and govern completely onchain, in the format of Nouns DAO. The MGoDAO treasury receives 100% of ETH proceeds from weekly MGoNoun auctions. Each MGoNoun is an irrevocable member of MGoDAO and is entitled to one vote in all governance matters. MGoNoun votes are non-transferable (if you sell your MGoNoun the vote goes with it) but delegatable, which means you can assign your vote to someone else as long as you own your MGoNoun. The treasury will be primarily reserved for Michigan Athletics NIL deals, with a small percentage available to builders and contributors of MGoDAO.

Our goal is to maximize value to athletes while remaining self-sustainable, supporting contributors, and continuing to grow in order to maximize value to athletes. We plan to support all athletes and all sports at the University of Michigan. Go Blue!